Tuesday, December 7, 2010

Deceptive Advertising

Read those labels!

I was among a group of ladies the other day with a nice little brunch being served during a hurried decorating frenzy for an upcoming event taking place later in the week. There was fresh fruit, fresh veggies, chips, deli meats, cheeses, rolls and croissants. One thing in particular that caught my attention was a long, slender box of Pringles "Multi-grain" crisps.  "Hmmm, multi-grain," I thought. Well, let's take a closer look!

Tempting isn't it? I mean, it says "Multi-grain" so it must be "better," "helathier," or even "good for you" right? WRONG, WRONG, WRONG, WRONG! Sorry to "shout" but it is what it is!

Serving size: 16 crisps (notice that Pringles doesn't use the word chips).
140 calories and 8 grams of fat in those 16 chips.
ONE measly gram of fiber!
ONE measly gram of protein!
Trace amounts of vitamin C and iron...big deal!

So what makes this Multi Grain???

First of all, in reading labels 101 ingredients are listed in order of what ingredient is used most to least.
Just look at the first two ingredients. Rice flour and vegetable oil. Then we have dried potatoes and blagh blagh blagh other ingredients. Notice where it ways contains 2% or less of: malted barley flour then wheat flour. Guess what makes this product multi grain? Rice is a grain...first ingredient. Then the ingredients found last and least used are barley and wheat flour...both grains! Whala...Multi Grain! Is it better for you than regular pringles? Hell NO!!!
Don't fall for deceptive advertising such as "crisps" instead of chips or "multi-grain" or even "natural" for that matter.
Learn to be a label reader! Or better yet, stick to the foods at the stores perimeter where your food will have no need for labels and isn't a mock version of something attempting to be healthy. Deceptive advertising is simply a wolf walking around in sheep's clothing! Guess who the victim is?

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